The average daily rate is the average revenue per occupied room over a period. You get it by dividing room revenue by the number of rooms sold. It measures price, not how full the hotel is.
Example A hotel earning 10,000 euros from 100 room nights has an ADR of 100 euros.
Hotel Tech News is an independent digest. It is not the official site of any brand mentioned. Content is editorial and curated, and may contain errors. Verify anything important with the original source. This is not financial, legal or investment advice. Some links or blocks may be sponsored or affiliate. Trademarks belong to their owners. You can unsubscribe at any time with one click, and you can request access or deletion of your data at hoteltech.news/contact.
The daily brief
The hotel tech brief, in your inbox
PMS, revenue, distribution, AI and travel tech startups. One sharp email a day. Free.
The brief hoteliers who buy technology read every morning.
We use our own and third-party cookies. By continuing to browse you accept their use. More info