Connected Hotels Demand More Humanity, Not Less Tech

Federico Domínguez, general manager of Camino Real Mérida, is blunt: AI and connected systems exist to free staff, not replace them. In an interview with Hospitality Net, Domínguez argues that the real value of hotel tech lies in automating repetitive tasks so employees can focus on personal interactions with guests.

For hoteliers investing in connectivity, the takeaway is direct. The more you integrate your PMS, booking engine, or guest experience tools, the more essential it becomes that your human team is present, well-trained, and has time to listen. Technology is a means, not an end to make service shine, and that only happens if staff aren't drowning in processes.

At Hotel Tech News, we see this as a positive reminder. Digitalization doesn't dehumanize, it forces us to double down on what makes hotels unique: human touch. The challenge isn't installing more software, but designing workflows so machines handle the mechanical and people create the memorable.