Booking's connected trip never took off, and AI is now the threat
Booking Holdings launched its 'connected trip' vision seven years ago, promising to integrate every step of travel into one platform. But as HospitalityNet reports, true integration never came. Now agentic AI threatens to deliver that same vision for competing platforms.
My take: this is a wake-up call for hoteliers who have outsourced too much to OTAs. The real opportunity lies in building your own connected trip using AI to own the guest data and control the direct experience from booking to in-stay. Hotels that invest in direct distribution and AI will win.
Quick questions
What is Booking's connected trip?
Why did it never materialize?
How does AI threaten this vision?
What should hoteliers do about it?
Is this an opportunity or a threat?
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