Choice Hotels Partners with Google to Enable AI Bookings in Search
Choice Hotels has become one of the first partners of Google AI Mode in Search, the new way of searching that responds in conversation and now lets travelers book a room without leaving the search engine. The integration includes visibility of Choice Privileges points, so travelers can see their balance and compare properties before completing the purchase, as reported by Hospitality Net.
For hoteliers, this is more than just a search engine novelty. It is another step toward conversational commerce. Guests do not need to visit an OTA or the hotel website if Google already offers them the price and loyalty points in the same chat. Choice spotted the gap and positioned itself ahead of many others.
My take: anyone not already working on their presence in these new AI channels will be left out of a conversation that is just getting started. Being on Google AI Mode is a real competitive advantage today, but tomorrow it will be the standard.
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