OTAs
Booking, Expedia and the rest are at once the largest sales channel and the hotelier's biggest rival.
Booking, Expedia and the rest are at once the largest sales channel and the hotelier's biggest rival.
Read → Google restricts hotel and flight search features in Europe to comply with the Digital Markets Act, and admits European users lose out.
Read → Airbnb is reportedly testing a lower take rate for hosts who bring their own guests, a move that blurs the line between OTA and direct booking.
Read → Seven years after launching its connected trip vision, Booking Holdings still lacks true integration. Agentic AI now threatens to execute that vision for competitors.
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