Hotel technology news. PMS, revenue management, distribution, guest experience and AI for hotels, every day.
Read → Hotels can use memory science to design arrival rituals and departures guests actually remember. No more generic stays.
Read → Choice Hotels is one of the first to let travelers book directly through Google AI Mode. A smart move for direct channel and loyalty.
Read → GuestCentric's AI assistant Melissa shows 56% of engaged visitors have high booking intent, yet the average hotel website converts just 2%. The culprit? Unanswered questions and checkout friction.
Read → Vietnam's model of tourism data governance: why hotels need a single source of truth before any AI chatbot.
Read → Signia Restore brings tech-driven recovery to hotels, debuting at Signia Indianapolis in 2027. A move that could reshape wellness in hospitality.
Read → A former hotel worker warns that using AI to cut headcount destroys service quality. The real play: automate drudgery and let staff focus on high-value guest moments.
Read → The hotel management platform specialized in golf operations has reached 100 deployments globally, with presence in 39 of the top 100 golf resorts in the U.S. according to Golfweek, including 14 of the top 20.
Read → The guide every hotel marketing director needs to build a 2027 budget based on real customer acquisition, ROAS benchmarks, and profitability comparisons between direct and OTA channels.
Read → Autonomous AI agents are about to transform how travelers discover and book hotels. Hotels, OTAs and tech platforms face a new competitive game where data and machine-readable content will define winners.
Read → More than half of AI-powered pricing recommendations are rejected across the hospitality sector. Not because the algorithm doesn't work, but because directors skip the trust-building phase that automation demands.
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The daily brief
PMS, revenue, distribution, AI and travel tech startups. One sharp email a day. Free.
The brief hoteliers who buy technology read every morning.