Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Hotel Tech News explain the concepts that show up in our analysis.
92 terms
Rate shopping is automatically watching your competitors' prices and your own across channels to decide with data. A tool scrapes...
OperationsThe release period is the number of days before arrival by which an intermediary must return the rooms of an allotment it has not...
Marketing and CRORetargeting is showing ads again to people who visited your website but did not book. It follows the customer across other sites...
RevenueRevenue per available room blends price and occupancy into one figure. You get it by multiplying ADR by occupancy, or dividing...
RevenueThe RevPAR index shows how a hotel performs against its competitive set. It is your RevPAR divided by the compset RevPAR, times...
RevenueA revenue management system uses demand, competitor and booking data to recommend the optimal price for each room and date. It...
OperationsRun of house is selling a room without guaranteeing which one, letting the hotel assign whatever suits it on arrival. It gives...
OperationsA stop sell is closing the sale of a date or room type on a channel, even if inventory remains. It is used to slam the brakes on...
OperationsThe non-refundable rate is paid upfront and is not returned if the guest cancels or fails to show. In exchange for giving up...
RevenueTotal revenue management extends revenue logic beyond the room to everything the hotel earns: restaurant, spa, meeting space,...
RevenueTotal revenue per available room looks at everything the hotel earns per room, not just accommodation. It adds restaurant, spa,...
Destinations and demandLuxury tourism is the segment of high spending travellers who seek exclusivity, flawless service and tailored experiences, and...
Destinations and demandSenior tourism is the segment of travellers over 65, a high value profile because they travel off-season, stay more nights and...
DistributionA tour operator is the company that bundles flight, hotel and transfers into a single organised trip and sells it, usually...
CommercialUpselling is convincing a guest to move up to a better version of what they were already buying. A room with a view, a suite or a...
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