Google Hotel Ads is the space where Google shows a hotel's prices across several channels inside its search and maps. It works like a metasearch engine and is a key battleground for the hotel's direct rate to compete next to the OTAs. Being well placed there can win back bookings that would otherwise go to commission.
Example On Google Hotel Ads, the hotel's own site shows 8 euros cheaper than Booking and wins the direct booking.
A metasearch engine compares prices for the same hotel across several channels at once and sends the user to...
Marketing and CROCost per click is the model where you pay each time someone clicks your ad, not per booking. It is how Google...
DistributionA direct booking is one the guest makes through the hotel's own channels, with no middleman. It saves the OTA...
DistributionThe billboard effect is the phenomenon where showing up on an OTA also lifts the hotel's direct bookings....
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