Disparity happens when the same hotel shows different prices across channels for the same dates. It usually comes from OTA discounts or wholesalers reselling below rate. It confuses the guest and erodes trust in booking direct.
Example A guest sees the same room 15 euros cheaper on a metasearch site than on the hotel's own website.
Rate parity is the commitment to offer the same public price across all channels. Many OTAs require it by...
DistributionA metasearch engine compares prices for the same hotel across several channels at once and sends the user to...
DistributionAn online travel agency is a channel that sells accommodation and travel online in exchange for a commission....
DistributionAn allotment is a block of rooms the hotel holds for an intermediary or group under agreed terms. Tour...
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