Hotel TechnologyPublished September 15, 20261 min read

UrVenue Opens Its Las Vegas HQ During Gaming Week

JSBy Joan SanzCurated by Joan Sanz. · September 15, 2026 · Follow on LinkedIn

Voice reading · ~1 min

UrVenue is throwing open the doors of its new headquarters on the Las Vegas Strip on September 30, right in the middle of one of the busiest gaming weeks of the year. Instead of a booth on a trade show floor, the company is betting on an open house format with guided sessions on experience inventory, guest journey management, web design and its OpenTable integration, according to Hospitality Net.

The pitch is straightforward: hospitality leaders get hands-on time with the tools that decide how a guest books a cabana, a table or a spa slot, and how that booking flows into the rest of the operation. That is the real battlefield in Las Vegas, where every property is fighting for the same high-value guest.

My take: this is a smart move. Trade show floors are noisy, and the real conversations happen off stage. A vendor that opens its own space during peak week is telling hoteliers it wants to be judged on the product, not the booth. For revenue and F&B teams, the OpenTable piece is the one to watch.

Quick questions

What is UrVenue hosting in Las Vegas on September 30?

UrVenue is hosting an open house at its new Las Vegas Strip HQ on September 30, with guided sessions on experience inventory, guest journey management, web design and its OpenTable integration.

Why is UrVenue doing an open house during Las Vegas gaming week?

Because that week concentrates hospitality decision-makers in one city. UrVenue is trading a trade show booth for its own space, where it can show the product hands-on instead of on a show floor.

What does UrVenue's OpenTable integration mean for hotels?

It connects experience and F&B inventory with the restaurant booking flow, so a guest can reserve a table alongside a cabana or a spa slot and the property sees it in one place. That matters for revenue and F&B teams.

What is experience inventory in hospitality tech?

It is the practice of treating non-room assets, like cabanas, daybeds, spa slots, restaurant tables or event spaces, as bookable products with their own pricing and demand rules. UrVenue builds software around that idea.

Should hoteliers attend vendor open houses instead of trade shows?

Open houses give you more time with the product and the team, which is where you actually learn if the tool fits your operation. Trade shows are good for scanning the market, open houses for deciding.

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