Skift brings its Data + AI Summit to Europe for the first time
Skift announces the first European edition of its Data + AI Summit, landing in Europe in 2026. The event targets travel and hospitality leaders who are tired of AI hype and want to see measurable results. According to Skift, 'nearly every travel company now claims to be deploying AI' but 'far fewer can show the outcome.' And Europe adds an extra layer of complexity with its stricter regulations and multiple languages.
That's exactly why this summit matters for hoteliers. If you're a hotel group trying to make AI work across properties in Spain, France and Italy, you know the pain. Skift promises to close the distance between promise and proof. The full announcement doesn't give a venue or date yet, but the signal is clear: the conversation around AI in travel is finally getting practical.
My take? It's about time Europe had a home for this debate. Hotel tech buyers should watch this space. It could be the event where the industry stops talking about what AI could do and starts showing what it actually does.
Quick questions
When will the Skift Data + AI Summit Europe take place?
Who should attend the Skift Data + AI Summit Europe?
How is this summit different from other AI events?
Will the summit address European regulations?
Is there a discount for Hotel Tech News readers?
Was this article useful?
The daily brief
The hotel tech brief, in your inbox
PMS, revenue, distribution, AI and travel tech startups. One sharp email a day. Free.
The brief hoteliers who buy technology read every morning.
Editorial content by Hotel Tech News. It may contain errors. Verify anything important with the original source.
This article may mention third-party products, companies or services for informational purposes. Hotel Tech News does not endorse them and is not responsible for them or for what they offer. Editorial content curated by the Hotel Tech News team.