Canopy Istanbul replaces printed guides with IRIS digital directory
Canopy by Hilton Istanbul Taksim has ditched traditional in-room folders. The property has deployed IRIS's Digital Guest Directory, a mobile-first platform accessible via QR codes and in-room TV screens. No more dog-eared directories nobody reads, no more printouts that go stale in three months.
Here's what actually matters: IRIS grasped the real problem. Guests need information instantly, on their phone, friction-free. Book a spa at 11 PM, check restaurant promos in the lift, read policies without feeling like you're back in school. That's experience. Cities have WiFi, phones don't get left behind. Printed guides do.
From the operational side, IRIS solves a genuine hotel headache: updates happen instantly, content adapts by season or occupancy, no printing needed. For a city hotel like Canopy Istanbul with constant guest turnover and F&B offers that shift weekly, it's pure operational efficiency.
It slightly bugs me this reads as innovation when it should have been table stakes years ago for any property calling itself contemporary. But better late than never. Hoteliers still viewing the printed directory as an unavoidable cost rather than a direct customer touchpoint lose a move every single day.
Quick questions
What exactly is IRIS's digital guest directory?
What's in it for the guest?
Why should hotel operators care?
Are other hotels doing this?
Do I need special PMS integration for IRIS?
Was this article useful?
The daily brief
The hotel tech brief, in your inbox
PMS, revenue, distribution, AI and travel tech startups. One sharp email a day. Free.
The brief hoteliers who buy technology read every morning.
Editorial content by Hotel Tech News. It may contain errors. Verify anything important with the original source.
This article may mention third-party products, companies or services for informational purposes. Hotel Tech News does not endorse them and is not responsible for them or for what they offer. Editorial content curated by the Hotel Tech News team.