Cloudbeds Launches OTA Ads to Manage Campaigns Directly
Cloudbeds has launched OTA Ads, a feature that lets hotels manage their advertising campaigns on OTAs directly from the platform, without having to jump between third-party tools.
According to Hotel News Resource, the tool unifies campaign monitoring, bidding, and performance within the same environment where reservations and guest profiles are already managed. For hoteliers, that means fewer open windows and more control over advertising return on investment.
My take: this is exactly what independent hotels needed. Managing ads on Booking or Expedia from the PMS cuts down on errors and saves hours. The question is whether Cloudbeds will also integrate direct conversion data to close the loop. For now, a step in the right direction.
Quick questions
What does Cloudbeds OTA Ads do?
Can I control my ad budget from Cloudbeds?
Which OTAs are supported?
Is this feature available to all Cloudbeds users?
How does this help my hotel's marketing?
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