Digital tipping gets a moment during Housekeepers Week
Read → International Housekeepers Week gives hotels a reason to push digital tipping, a win-win for staff and guest experience.
Hilton plugs into Google, ChatGPT and Claude. What that means for hotels
Read → Hilton launches AI Planner on its site and app, joins Google's AI Mode with Honors Points, and adds ChatGPT and Claude integrations. The message: whoever owns the AI conversation owns the booking.
AI Is Messing Up Hotel Listings on TikTok Go
Read → TikTok Go's new booking feature is full of AI-generated videos with wrong facts. Hotels are worried, but there's a clear fix.
Hotel CMOs Are Losing the AI Booking Race
Read → If your hotel data is messy, AI won't recommend you. CM O's obsess over campaigns while the problem is in the database.
AI in hotels: it's about governance, not model power
Read → McKinsey's latest tech outlook, filtered for hospitality, says agentic AI is reshaping booking. But adoption depends more on governance than on model capability.
Guests don't want service anymore. They want co-created experiences
Read → Dr Maggie Chen (EHL) says guests crave authenticity and connection in an AI-saturated world. The hotel's job is shifting from serving to co-creating.
Hotel IT Leaders Turn Cybersecurity into a Competitive Edge
Read → Cybersecurity and emerging tech, like AI, are becoming competitive advantages for hotels, not just IT chores.
Hotel REITs and a new convention center heat up Asia Pacific
Read → HVS Asia Pacific roundup: REIT hotel buys in the Philippines, Japan and Hong Kong, plus a KRW125B convention center in South Korea.
AI in Hotels: No Magic Pill, Just Readiness, Implementation, Operations
Read → A new advisory framework argues AI only boosts hotel revenue when applied in three phases: readiness, implementation, and operations. Not as a standalone cost-cutter.
Your Hotel Ranks on Google but Vanishes in ChatGPT: Here's Why
Read → Hotels investing heavily in SEO for Google are discovering they are invisible to AI assistants like ChatGPT. The fix is not more backlinks, it's a new approach to content structure and consistency.