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Artificial Intelligence · Home
Read → A new h2c study finds AI adoption is widespread in hotel chains, yet most deployments stay tactical instead of enterprise-wide. The opportunity is in the integration layer.
Read → Twilio's 2026 APAC research reveals that 7 in 10 consumers drop AI interactions when the assistant loses context. The fix: a governed Guest Memory Layer.
Read → A survey of 6,000 travelers and 500 hoteliers shows the on-trip experience is where personalization promises break. AI and connected data are the fix.
Read → AI in hotels is advancing where nobody looks: standard connectivity, a single guest identity and clean data. The stack is tidying itself up from the inside.
Read → Mews launches native Guest Messaging and Automations, consolidating multi-channel chats into one thread and using AI to resolve 80% of routine queries.
Read → h2c's 2026 study of 113 hotel chains shows AI adoption is near universal, but fewer than a third have a company-wide strategy to scale it.
Read → Sirma launches connected AI agents for hotel operations. h2c's study shows 70% of chains see proactive AI as a priority, but skills and integration hold them back.
Read → AI assistants pull hotel pricing almost exclusively from OTAs. If your rates don't travel as a structured feed, you don't exist for them.
Read → Booking Holdings backs Lola, the new bet from Kayak's founders to sell travel through AI agents. A fresh playbook for hotel direct sales.
Read → ChatGPT and Gemini shape hotel recommendations before guests reach your booking engine. If your data isn't clean and consistent, you're losing bookings to hotels with sharper profiles.
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The daily brief
PMS, revenue, distribution, AI and travel tech startups. One sharp email a day. Free.
The brief hoteliers who buy technology read every morning.