Septeo launches AI channel manager, Gstaad Palace opts for dailypoint, and Estival boosts direct sales
Read → AI-driven distribution, unified guest data, and a 4x direct booking return rate shape the hotel tech investment agenda today.
Your hotel question is the expensive kind for an AI to answer
Read → AI assistants are billed per web search. That makes hotel questions costly for the AI and favors chains and OTAs over independent hotels.
Culture beats AI in hotels: check these beliefs before rollout
Read → A hospitality AI veteran says culture, not tech, decides AI success and lists five beliefs hotels must audit before any platform rollout.
AI Alliance: Hotels Join Forces for Responsible AI
Read → The AI Alliance unites hoteliers to share standards for data, privacy and risk. Here's the news.
Brand Atelier's Intelligence Platform Turns Hotel Data Chaos into Action
Read → Brand Atelier Studio launches a Strategic Intelligence platform to help independent hotels unify fragmented data and make faster, more informed decisions.
A Viral AI Bot Just Showed Travel What Frictionless Actually Means
Read → Instinct, assistant that books and rebooks trips from a text thread, shows hotels the gap between promise and delivery.
AI agents turn idle time into revenue for hotels
Read → AI agents keep travel brands connected between trips, turning idle time into direct bookings and loyalty. Hotels should watch closely.
OYO's Autonomous GM Agent and the End of OTA Dependency
Read → OYO's autonomous GM agent raises accountability questions ahead of its IPO, while a Toronto hotel cut OTA dependency from 100% to 10% with Cloudbeds.
OTAs outsmart hotel marketers in AI search
Read → Most hotel marketers are not optimizing for AI search, letting OTAs capture the direct booking traffic. Learn what to do.
Direct bookings are about to get a boost from AI agents that talk to each other
Read → AI agents negotiating machine-to-machine will bypass OTAs, but only if your tech stack is ready.